Local stores showcased in magazine release event
UDress fashion show draws 1,000 fashion lovers to Trabant
Published: Tuesday, November 24, 2009
Updated: Tuesday, November 24, 2009 03:11
Students, friends and family carried their UDress magazines and walked past the models who welcomed them around the runway. Advertisers were pointed to their reserved seats and clothing vendors sold merchandise before the show began.
UDress Magazine held its fourth and largest ever Fall Fashion Event for the launch of their 11th issue of UDress magazine.
"I hope they get the most fabulous night at the university that they can possibly find," Jessica Lapidos, editor-in-chief of UDress said.
More than 1,000 fashion lovers were in attendance to view 63 models showcasing items from nine clothing and two accessory stores, including Switch, Flavor, Lolita, NV, Gecko, and ShopMamie.com, pulling together more stores than ever before.
The evening was hosted by junior Jason Wos, and featured music by senior and DJ Drew Layton. Entertainment consisted of live rock music from Still Moon Servants, beat boxing from the Heart Beatz, the Street Expression break-dancers and the duet, Reeling for Rio.
"The Street Expression break-dancers were my favorite," senior Mohamed Bah said. "It kept me very entertained."
The event marked the release of the UDress Magazine's newest edition, "The You Issue." While the last issue had an international theme, this fall was brought back home and is about students. It is geared toward the personal style of the student body, and also includes an expanded section for male readers, "The Men's Room."
"Personal style," Lapidos said, "It's all about being you and fully representing yourself."
There were more than 1,000 magazines given away at the event and students have the opportunity to pick up issues throughout the campus this week.
To coincide with the theme of their largest issue yet, reaching 52 pages, the Fall Fashion Event portrayed the student-centered message.
Each advertiser represented different looks found across campus, from the grunge polka-dot dress of Goodwill to the the artsy leopard dress of Bloom and the vintage 80s rumba dress of Clothes in the Past Lane.
"I really like the NV clothes," junior Amanda Pugliese said, "The off-shoulder peacock feather mini-dress was my favorite."
Student models were selected on Main Street through model searches and students with a variety of looks were chosen for the show.
"It's all about personal style. It's not like you have to be 5'9" to walk down our runway," Colleen Waters, Fall Fashion Event chair said. "We have all shapes, and sizes, and colors. We have a little bit of everything."
Critiqued on their catwalk skills and personalities, models were judged by audience members and three judges voted on their favorite male and female models.
Bloom model Gigi Sagher, and Switch model David McGee, won free photo shoots with a modeling agency.
To acknowledge the readers and fans as well, the crowd was on the lookout of each other for best-dressed audience member.
"We want to embrace as much as the community and university as we can," Waters said.
The UDress staff had been preparing for the three-hour event since the spring and had spent all of Saturday and most of Friday setting up for the event.
Rooms were reserved and entertainment was selected. Different acts were requested by students throughout different majors.
Once the advertising team worked with stores to get them to sign onto the event, the men's and women's style editors went to each store with their team of nine people to style the outfits. Each store had seven looks and took about an hour and a half to fit and style.
"I think it's cool that they have their own magazine. It looks really professional," junior Sarah Hopkins said. "I will definitely come back next year. I love fashion and UDress."