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Denim drive aims to help rebuild houses

Bridget Bialecki
Issue date: 4/24/07 Section: News
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Instead of having countless pairs of old jeans hanging in their closets, students can now donate them to keep houses warm.

The university's chapter of the Public Relations Student Society of America and Cotton, Inc. are collecting donated denim clothing which will be made into housing insulation. The drive will last throughout the month of April.

Laura Colacurcio, PRSSA vice president of publicity, stated in an e-mail message that in the Cotton. From Blue to Green. Campaign, the denim is turned back into cotton by manufacturer JBM Fibers. The cotton is then used to make natural cotton fiber insulation.

"The jeans are collected to be broken down and stripped to create insulation for homes," Colacurcio said. "The special type of insulation, called UltraTouch, is natural cotton fiber insulation, and donated to help rebuild communities in need."

Senior Emily Rotstein, the PRSSA president, said there are also benefits to using this type of insulation.

"It's really good for acoustic and thermal insulation, which makes the house soundproof and warm," Rotstein said.

Cotton, Inc.'s goal is to collect at least 500 pairs of jeans from each of the five participating schools, she said. Each school's Denim Drive is facilitated by their chapter of the PRSSA.

Rotstein said the Denim Drive has been occurring for more than two weeks and the organization has collected more than 100 pairs of jeans.

Freshman Megan Heffernan said she has just been inducted into the PRSSA and has been helping to promote the event.

"The PRSSA wants to collect as much as possible and hopes it really makes a difference," Heffernan said. "I wanted to get involved in the PR club and it was a really cool cause."

This is the first year the university has participated in the Cotton. From Blue to Green. Campaign, Colacurcio said.

"Several organizations on campus have philanthropies and charities that they partner with regularly," she said, "and this is the first time PRSSA has made such a partnership."
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Pamela Knox

posted 10/20/08 @ 10:07 PM EST

October 20, 2008


Dear Neighbor,

On the morning of June 22, 2008, Frank and Mary Green began their morning routine of preparing for the day no different than any other day. (Continued…)

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