2008 Woodie Awards
Main Street shop to combine naughty and nice
by George Mast
Issue date: 4/17/07 Section: News
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For weeks campus has been abuzz with rumors of a strip club arriving on Main Street due to the mysterious, large words written on the pink paper covering the storefront windows of an establishment soon to open between Margherita's Pizza and Cluck-U Chicken.
Three short phrases, "They're sweet, They're sassy, Even a little naughty," have sparked the imaginations and hormones of many passers-by.
However, what lies hidden behind those covered windows - cupcakes and party supplies - is more likely to appease the taste buds than the untamed fantasies of one's darker side.
Owners of the new business, Sweet and Sassy Cupcakes, said they put up the tantalizing advertisements to arouse attention but never imagined they would create such a rumor.
"I believe the rumor is way more powerful than the actual facts," said Tara Voigt, who owns the business with her husband, Mike. "Everybody loves a good rumor and I never underestimate peoples' imaginations. We put this up here and people have come up with the craziest ideas around it.
"We didn't necessarily think 'strip club,' but we didn't rule anything out."
While the majority of the rampant rumors may be false, Tara said there will be a naughty edge to some of the party supplies and themed gourmet cupcake packages the store will offer.
"There is nothing Hallmark about us, nothing Hallmark at all," she said. "It's more connected with what's happening in a college town."
Edible lingerie and themed cupcake packages for hangovers or an ex-girlfriend are a few of the products tailored for the campus crowd, Tara said.
"We're setting up your party and giving you all the stuff to make it a nice evening, a naughty evening, whatever you want it to be," she said. "You take your party and your strip pole somewhere else."
The couple said the tentative grand opening will take place April 28.
The excitement over the small store began a few weeks ago when Jill Vernon, a writer and editor for CollegeWeb, a Web site for news, humor and social networking, wrote a satirical article describing the business as an enterprising strip club.
Vernon said she had seen the catchy advertisement on the windows and had wondered about the nature of the store for a few weeks before deciding to have a little fun with the issue on CollegeWeb.
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