2008 Woodie Awards
Timbaland - 'Timbaland Presents: Shock Value' reviewed
by Wesley Case
Issue date: 4/10/07 Section: Mosaic
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Timbaland
Blackground / Interscope
Rating: 2 stars (out of 5)
Talk about a mess. There's no question whether Timbaland, the producer responsible for shape-shifting the Hip-hop and pop music worlds for more than a decade, is capable of crafting hits. He helped launch the careers of Justin Timberlake, Nelly Furtado, Missy Elliott and Aaliyah, but his latest solo album, "Timbaland Presents: Shock Value" proves he should stick to other artists rather than himself.
There are a lot of problems and not much redemption. The songs, although many feature the trademark manic-Timbaland sound, come off as lazy and trite. To boot, the artists featured on the album are past their prime (Dr. Dre rapping? Magoo?) or don't bring their A-games (50 Cent, Missy Elliott). And let's forget about the unfortunate rock pairings (Fall Out Boy, She Wants Revenge).
Even when Timbaland and Co. hit the mark ("Give It To Me" with Timberlake and Furtado), it's quickly forgotten. But that's what happens when Mr. SexyBack sings a few songs later, "Bounce like your ass has the hiccups."
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