2008 Woodie Awards
A cola a day keeps the doctor away
MiJu Kim
Issue date: 3/16/07 Section: Online
porter
The world's two major carbonated-beverage tycoons, Coca-Cola and Pepsi, are on a health kick. They are expected to introduce new diet sodas fortified with vitamins and minerals within the next few months.
Scott Williamson, a Coca-Cola North America spokesman, said the name of the product will be "Diet Coke Plus."
"Unlike diet sodas which are currently available in grocery stores, Diet Coke Plus is fortified with five minerals and vitamins including zinc, magnesium, niacin, vitamin B6 and B12," Williamson said.
Diet sodas in grocery stores have zero calories. The biggest difference between Diet Coke and Diet Coke Plus is the vitamins and minerals.
Domenic Celenza, vice president of cold drink sales at the Philadelphia Coca-Cola Bottling Company, which distributes Coca-Cola products to the university, said they plan to have Diet Coke Plus available nationwide by the end of April.
The availability of this beverage in soda fountains in campus dining halls is uncertain, Celenza said. However, Diet Coke Plus will be available in vending machines across campus.
Williamson said it will be available on college campuses shortly after its release because young adults are one of the biggest consumers of Coca-Cola products.
He declined to comment on the new product's taste because the company cannot yet reveal details about its product.
Pepsi is also joining the health bandwagon, developing products other than colas, such as a sparkling beverage known as "Tava." It is a health-conscious drink that comes in three different flavors and will be available in the fall of 2007.
Michelle Naughton, a spokeswoman for Pepsi-Cola North America, said Tava has exotic flavor combinations that customers cannot experience by drinking regular colas.
"Tava is not a cola, like Pepsi," Naughton said. "It's a zero-calorie, sparkling beverage with different flavor profiles. It is also enhanced with vitamins B3, B6 and E and Chromium."
The world's two major carbonated-beverage tycoons, Coca-Cola and Pepsi, are on a health kick. They are expected to introduce new diet sodas fortified with vitamins and minerals within the next few months.
Scott Williamson, a Coca-Cola North America spokesman, said the name of the product will be "Diet Coke Plus."
"Unlike diet sodas which are currently available in grocery stores, Diet Coke Plus is fortified with five minerals and vitamins including zinc, magnesium, niacin, vitamin B6 and B12," Williamson said.
Diet sodas in grocery stores have zero calories. The biggest difference between Diet Coke and Diet Coke Plus is the vitamins and minerals.
Domenic Celenza, vice president of cold drink sales at the Philadelphia Coca-Cola Bottling Company, which distributes Coca-Cola products to the university, said they plan to have Diet Coke Plus available nationwide by the end of April.
The availability of this beverage in soda fountains in campus dining halls is uncertain, Celenza said. However, Diet Coke Plus will be available in vending machines across campus.
Williamson said it will be available on college campuses shortly after its release because young adults are one of the biggest consumers of Coca-Cola products.
He declined to comment on the new product's taste because the company cannot yet reveal details about its product.
Pepsi is also joining the health bandwagon, developing products other than colas, such as a sparkling beverage known as "Tava." It is a health-conscious drink that comes in three different flavors and will be available in the fall of 2007.
Michelle Naughton, a spokeswoman for Pepsi-Cola North America, said Tava has exotic flavor combinations that customers cannot experience by drinking regular colas.
"Tava is not a cola, like Pepsi," Naughton said. "It's a zero-calorie, sparkling beverage with different flavor profiles. It is also enhanced with vitamins B3, B6 and E and Chromium."
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