UDairy acquires Moo Mobile ice cream truck
Published: Monday, September 2, 2013
Updated: Monday, September 2, 2013 18:09
The manager of the UDairy Creamery has always dreamed of the shop owning its own ice cream truck, and this summer that dream was made a reality. The Moo Mobile made its debut on June 14 at the UD Farmers Market, and it will be featured at today’s market.
Melinda Litvinas, Creamery Manager, says UDairy sold ice cream at the weekly summer farmers market before obtaining the truck, but the truck enables UDairy to have a stronger presence on Main Campus even after the market ends in mid-September.
“We’re probably going to set a route and be able to tweak the route that we’re taking a day to go to different dorms, go in between classes or during lunchtime,” Litvinas says. “We’ll definitely make our presence more available on Main Campus throughout the year.”
The university hired Litvinas in November 2010, and the creamery opened in April 2011.
“Since I started working there, I had wanted an ice cream truck to be a part of the creamery,” Litvinas says.
UDairy has worked with the Delaware State Fair since the creamery’s inception, and transporting ice cream to and selling ice cream at the fair was part of the motivation to get a truck, Litvinas says.
“The state fair was part of it, but the other part was also that we’ve always had so many questions why the creamery isn’t on Main Campus and why it’s on South Campus,” Litvinas says.
As for why the creamery is on South Campus, its cows are located there, she says. The truck enables UDairy to bring the creamery to Main Campus more often, Litvinas says.
The Horn Program in Entrepreneurship, of the Alfred Lerner College of Business and Economics, partnered with UDairy to develop the truck model and business plan. The truck was designed with both student and employee input, Litvinas says.
Stefanie Spatola, assistant director of the Horn Program, says any student is eligible to become a part of the program. The Horn Program offers a variety of courses, degree programs and co-curricular activities to help students learn about entrepreneurship and develop the skills needed to run their own businesses, work for companies and help with emerging products, Spatola says. The Horn Program is always looking for opportunities to partner with all of the colleges, she says.