SCPAB boosts social media presence
Published: Tuesday, September 3, 2013
Updated: Tuesday, September 3, 2013 18:09
After being sent home at 3 p.m. on Thursday because they arrived too early, students returned, this time for good, to line up at 6 p.m. outside the Bob Carpenter Sports Center and Trabant University Center. Students whipped out their sleeping bags and playing cards, ordered food and took turns waiting in line until 8 a.m. on Friday when tickets went on sale for Student Centers Programming Advisory Board’s fall concert.
Senior Taylor Jayne, the president of SCPAB, says she would have loved for Taylor Swift to perform the fall concert, but budgetary limitations crashed that dream. Big names like Taylor Swift are out of the price range, but SCPAB did manage to score Taylor Swift’s opening act and co-singer Ed Sheeran.
Jayne says securing a big name to perform boosts the university’s prestige, or at least, students’ perception of it.
“Opinion of the university changes a lot depending on who you get,” Jayne says. “If it’s someone people are excited for, students enjoy it more and will say, ‘Oh, UD is so cool,’ but if [it’s] someone they’re not excited about, you can definitely feel it on campus.”
Junior Tori Nadel, vice president of variety for SCPAB, says students’ ideas of SCPAB also change in accordance with whom the organization books.
“The vibe of the campus and students’ attitude toward SCPAB definitely changes,” Nadel says. “It either brings people together or not.”
SCPAB booked Bo Burnham for freshman convocation, Ed Sheeran for the fall concert and will help out with Jim Gaffigan for parent’s weekend.
Senior Andrea Seeley, vice president of major events for SCPAB, says this year, the group is focusing more on advertising for big events. Specifically, Jayne says SCPAB is putting more of a focus on social media. Instagram is the group’s newest venture, something it started doing last academic year. For this upcoming semester, SCPAB members are thinking about venturing into Pinterest and Snapchat, Nadel says.
Before announcing the major events, SCPAB periodically posts hints on its Facebook and Twitter accounts. Hints, such as “Not a rapper” or pictures of the U.S. and the caption “Not from here,” prompted students to guess who the fall performer would be this year. SCPAB gained more than 300 followers on Facebook due to the increased social media efforts.
“We’ve come to realize that paper ads don’t do as much,” Seeley says.
Seeley says the group has been more interactive this semester. To promote Ed Sheeran, SCPAB adorned the floor of Trabant University Center with decals of his face as well as carried around a cutout board of the singer. This type of advertising, Seeley says, has more of an impact on students.
In order to decide who to book, SCPAB asked its followers on Facebook who they would like to see and what kind of music they’re interested in. According to Seeley, SCPAB has a list of people who will be on tour around the area and what it would cost to book them. The group also generates lists of backup performers to ensure students will be satisfied.
Seeley says SCPAB looks at past and current events in order to secure a unique experience in order to diversify the talent performing at the university and allow students more choices. SCPAB also wants to communicate more with other organizations.
“We try to monitor what everyone else is doing and then go from there,” Seeley says.