All Axcess U must take responsibility for damaging actions
Published: Monday, September 16, 2013
Updated: Monday, September 16, 2013 23:09
While students are responsible for their own actions, issues with the organization I’m Shmacked should not be overlooked.
Jeffrey Ray, co-founder of I’m Shmacked, stated in an interview with The New York Times in 2012 that his videos attract students to the universities that are filmed. However, we believe these videos bring negative publicity to the schools filmed and do not provide an accurate representation of the student body.
Donors and researchers will be turned off by the content of the video, and degrees from the university will lose value in the eyes of employers who are familiar with the situation. The university did not ask I’m Shmacked for this sort of publicity.
A statement released by I’m Shmacked regarding last Monday’s incident stated “[I’m Shmacked is] not in the business of encouraging any illegal or immoral activity at our events and aim to do just the opposite, as we put all of our efforts in presenting entertaining and exciting events infused with DJ’s, special performers, and unique merchandise for all students in attendance.”
With the very name of the program being “I’m Shmacked,” which is indisputably an expression that means severely intoxicated, we find it hard to believe the program aims to present anything other than just that. Furthermore, I’m Shmacked has yet to present ways by which they discourage binge drinking or underage drinking during their filming.
The statement claims, “We regret any association with these destructive events, but did not, nor would ever, encourage or participate in such destructive actions.” Yet, I’m Shmacked still plans to release the footage taken during last Monday’s events, and neither removed its cameraman from the situation nor discouraged rioting behavior during the incident.
We recognize that the more media attention I’m Shmacked gets, the more successful their program will be. Controversy sells, but the students at the university understand that college lifestyle is not all about reckless drinking. Even brobible.com commented this is “probably as good of a time as ever to remind our readers that going to college is not an excuse for acting like an idiot.”